According to a recent NTT DATA report, 80% of HR leaders believe that organizational culture and digital employer positioning are crucial to attracting and retaining the best talent in the market
NTT DATA, the global IT services company focused on digital innovation, presented the findings of its report: People Analytics: Deciphering the New Behavior of Digital Employees, which analyzed the working patterns of 3,370 people from large and global companies in nine Latin American countries.
In recent years, organizations of different sizes and sectors have experienced an unprecedented acceleration of new ways of working, particularly teleworking, with a growing prevalence of hybrid models. In this context, People Analytics practices are becoming increasingly important as they enable to collect employee data and transform it into practical information to deploy wellness and career development strategies to attract and retain the best talent in the market.
This new work environment redefines the dynamics of the leader-employee relationship to foster a work-life balance that promotes well-being and ongoing communication. Consolidating human-centered, authentic, empathetic, and adaptive leadership is a priority for 60% of the organizations surveyed.
An NTT DATA study revealed that the employee of the future is characterized by a flexible profile that adapts to change and innovation, strives to learn continuously, and shows thinking and analytical skills to understand the world and the market where they operate. According to 80% of HR leaders believe that organizational culture and a digital employer positioning are crucial to attracting these profiles, and 82% consider incorporating flexibility into the value proposition, a rate falling to 58% among those who believe they should focus on training and development.
It is also essential to monitor what is ongoing within the organization: the study identified that 25% of employees work more than five hours a week outside working hours, and another 52% work between one and five hours a week. Analyzing this data allows us to understand how flexible a model really is and predict potential pitfalls such as employee burnout. Burnout has different sources: for example, the report revealed that 22% of employees have less than 20 hours a week to dedicate to concentration, in other words, two or more consecutive hours without any meetings.
Also, given the significant challenge of generating engagement and promoting culture among remote employees, the study found that only 5% of employees have a coaching relationship with their leaders, a one-to-one interaction of at least fifteen minutes. Some 37% do not spend a single minute of the week sharing meetings with their managers.
The study also revealed:
- Organizations that have become less bureaucratic and promote agile change allow employees to have time to create in their schedules.
- Employees' ultra-connectedness to technology increases the risk of burnout.
- Hybrid is the preferred work model with 69%, compared to only 9% who choose to work on-site.
"People Analytics is a key tool for aligning needs, understanding future human capital trends, understanding and meeting the expectations of new employees, planning actions aligned with new work models, and improving organizational productivity and employee well-being," said Claudia Cornejo, Head of Talent & Transformation Americas at NTT DATA.
Click here to access the study “People Analytics: Deciphering the New Behavior of Digital Employees.”