Creating New Revenues and Transforming Operating Models for Telecoms & Media | NTT DATA

Telecoms & Media

Creating New Revenues and Transforming Operating Models for Telecoms & Media

Solutions, outsourcing and consultancy services

Network operators face multiple challenges as they look to go beyond connectivity, push into content and take a bigger share of the market for value-added business services that are now emerging for B2C and B2B segments.

To capture this value, operators are already investing in 5G actively, and NTT DATA can help maximize the ROI from those investments and evolve operations, channels and IT capabilities.

We advise MNOs on how best to design and tailor new service offerings, developing smarter operations, adapting them to the complex needs of enterprise customers, and developing go-to-market strategies that reduce time to value and maximize operator revenues.

Service Lines

B2B Transformation & Sales

For telcos to take full advantage of high-value products and services, they need to transform the way they engage with enterprises, create a differentiated B2B value proposition, and optimize sales and marketing operations with digital technologies.

5G & Infrastructure

We are technology-agnostic when it comes to 5G equipment so we can help operators draw up the optimum roadmap to evolve their network to a fully virtualized and autonomously-managed communications and cloud infrastructure at the pace they decide.

Operations

New services and business models require a new approach to operations. NTT DATA can help carriers define new operations models based on a complete redesign of processes, wide scale use of process automation and the use of disruptive technologies like AI to reduce cost or transform established operations

Channels & Digital Interactions

Customer experience is an area where telcos can build a long-term sustainable advantage but today’s customers are more demanding and expect a unified experience and a seamless customer journey irrespective of the channels they use.

Digital Services

Enterprises have traditionally seen the role of operators restricted to providing connectivity. If they want to successfully develop and sell value-added digital services, marketplaces and digital platforms they must position themselves within increasingly complex ecosystems to address emerging opportunities across industries for B2C, B2B and B2B2X.

IT Transformation

Incumbent operators are often held back by legacy IT systems in areas such as BSS/OSS, customer support or marketing. NTT DATA can help design an IT transformation strategy that allows them to move to smarter cloud-based solutions that provide a truly digital experience and greater agility.

Data-Driven Telco

Operators need to become more data-driven if they want to optimize network performance, better identify “quick wins” for their 5G roll-outs and get closer to their customers. Using analytical tools and platforms we can help operators make more sense from their data.

Cloud

By adopting fully cloud-native network and business practices, telcos can compete better with the hyperscale cloud providers, but they may need to embrace co-existence of conventional platforms and cloud-native ones with cloud ecosystems. What is the best strategy?

Media

As telcos and OTT digital content providers converge on the media opportunity, they need to develop sophisticated content delivery platforms and skills in experience design, content management and behavior analysis.

 

SELECTED SOLUTIONS

Insights