The Next Great Disruption: Spatial Computing Will Redefine Digital Experiences | NTT DATA

Tue, 13 February 2024

The Next Great Disruption: Spatial Computing Will Redefine Digital Experiences

The event "Envisioning the Future through Immersive Worlds," hosted by NTT DATA, explored the impact and opportunities of this new technology, focusing on Latin American companies.

  • According to Gartner, corporate investment in space computing will increase more than tenfold in the next decade.

Spatial computing is one of the main topics of discussion in terms of technological disruption in 2024. NTT DATA, Inc., a global digital business and IT services leader, hosted the online event "Envisioning the Future through Immersive Worlds," an in-depth analysis of the potential of this innovation that will redefine digital experiences.

Spatial computing captures the essence of human interaction with technology. Driven by sensors and environmental mapping techniques, it enables the integration of immersive experiences by seamlessly embedding digital objects into physical environments.

This technology is supported both by what is known as augmented reality (AR) and mixed reality (MR), which superimposes digital elements in the real world, creating a hybrid environment, and virtual reality (VR), which immerses users in virtual worlds. 

This presents an unprecedented opportunity for organizations in many industries, from retail and banking to education, manufacturing, and natural resources, helping them to reshape their service portfolios, create new markets, and redefine their customers' digital interactions.

As a result, the market expects accelerated growth. The consulting firm Gartner estimates that the US$ 110 billion invested in this technology in 2023 will increase more than tenfold in a decade and reach US$ 1.7 trillion in 2033.

Other topics covered at the event included how this technology is changing customer and employee experience, the challenges and uncertainties generated by its adoption, the new cybersecurity challenges, and the emerging economic opportunities associated with this innovation, from the management of avatars and digital assets to the control of digital anchors, which are objects in the virtual world that will be permanently linked to the physical world in some way.

"We are facing a turning point for the economy, comparable perhaps to the advent of the smartphone, something that everyone will want to be a part of," says Cauê Dias Silva, Executive Manager of Innovation and R&D at NTT DATA. "On the other hand, we are already working on projects and proofs of concept around this technology, and, of course, we have the strategic vision and specialized resources to help Latin American organizations understand and explore this new reality, gain experience in a pioneering way and quickly capitalize on it to lead in future scenarios," added the executive.

To watch the full event, please click here.

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